Crux

Crux is a UK-based investment management firm specialising in long-only equity strategies for institutional and retail investors. Founded in 2014, the firm focuses on concentrated portfolios with a high-conviction approach to stock selection. Crux primarily invests in European and global equities, seeking businesses with strong fundamentals and long-term growth potential. The firm emphasises bottom-up research and active management, and operates with a lean, performance-driven culture.