King

King is a leading interactive entertainment company best known for developing casual mobile games, including the global hit Candy Crush Saga. Founded in 2003 and headquartered in London, the company operates as a subsidiary of Activision Blizzard and has studios across Europe and the US. King designs games that focus on simple, engaging mechanics and strong player retention, supported by data-driven product development and monetisation strategies such as in-app purchases and advertising. With a portfolio that includes titles like Farm Heroes, Bubble Witch, and Pet Rescue, King has become one of the largest mobile game publishers in the world. The company continues to expand its offerings within the mobile ecosystem, exploring social features, live operations, and cross-platform integration to sustain user engagement and commercial performance.