Quantcast

Quantcast is a US-based advertising technology company focused on real-time audience targeting and measurement. Its AI-powered platform, known as the Quantcast Platform, helps marketers plan, activate, and measure digital campaigns across web and mobile environments. The firm uses first-party data and machine learning to offer insights into audience behaviour, reach optimisation, and performance attribution. Quantcast works with advertisers, agencies, and publishers to deliver privacy-centric advertising in an evolving regulatory landscape. Headquartered in San Francisco, the company is positioned at the intersection of data science, programmatic advertising, and digital media planning.