Roku

Roku is a US-based streaming platform and hardware company, known for its smart TVs, streaming devices, and connected TV advertising ecosystem. Headquartered in California, Roku operates one of the largest connected TV platforms in North America, offering consumers access to streaming services via a simple interface, while monetising through ads, subscriptions, and content distribution. The company also owns The Roku Channel, a free, ad-supported content hub. Roku partners with TV manufacturers and media companies to grow its footprint and plays a central role in the shift from traditional broadcast to streaming, particularly in the US.