TikTok

TikTok is a short-form video platform owned by Chinese tech company ByteDance, with global operations and a user base spanning over a billion people. Known for its highly engaging algorithm and creator ecosystem, TikTok has become a central platform for cultural trends, entertainment, and digital marketing. It generates revenue primarily through advertising and in-app purchases, and is increasingly building out e-commerce and monetisation tools for creators. Despite regulatory scrutiny in several markets, TikTok continues to expand its commercial offerings and shape the future of content consumption and mobile discovery.